If you’ve been following my work for a while, you know I spend a lot of time testing platforms, reviewing tools, and sharing the results.
Today I want to revisit Benable, a platform I tested and reviewed first almost 2 years ago, and have used quite a bit since then.
What is Benable, what’s changed, what makes it cool in 2025, and exactly how I use it.
What the hell is Benable
Benable describes itself as “the simplest way to share things you love and earn when people buy.”
That sounds like classic affiliate marketing, and in many ways it is.
But Benable’s strength isn’t its affiliate back-end; it’s the simple way to get into multiple affiliate programs and bundle them up in one nice-looking recommendation tool.
Benable Got Better
When I first tried Benable in 2023, it was nice, but limited.
The interface felt basic, and partner brands weren’t that many.
Since then, it’s gotten better:
1. Affiliate Links for Everything (Almost!)
Benable now plugs into over 35,000 brands, everything from Nike and Amazon, to software tools, travel sites, kitchen gadgets, booksellers.
Add a supported link (there’s a search box for checking), and Benable flips it into an affiliate code.
You build you recommendation list, drop in the links, and focus on the curation.
Then, Benable helps you with discovery. The better your lists, the more you’ll get boosted.
2. More Than Just Products
Products are just the start.
Benable’s editing tools let you add context: why you recommend something, your personal take, and tips and notes.
You can keep some lists private if you want, keeping your own reference board of things to revisit.
If you’re a curator by heart, this is dangerously satisfying.
3. Earn and Build Trust
People notice if you’re constantly shilling or if your links are genuine.
And they will on Benable. But the brand market is large, so you will find thigns to recommend that you actually like and use.
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4. Passive Income
That’s the point, right?
There is a payout minimum on Benable ($80), and brand commissions vary between 2–15%.
Top niches include tech, kitchen, travel.
Do you get rich overnight? Of course not.
But if you share useful lists (what you actually use, or wish you’d bought sooner) the passive income starts to flow.
I only have one list there right now. Because I don’t recomment a lot. But I am in the middle of adding a bit more because Benable rewards this with more exposure.
5. Discovery
Speaking of exposure…
One of Benable’s biggest strong suites is its community surface: every month, a million+ users find product lists on Benable directly, through sharing, or the “Discover” section.
There’s also serious SEO value.
Well-curated public lists get picked up by Google, pulling discovery outside your own following. I
f you want, you can stay private and just use Benable as your own “digital shopping list.”
But if you’re a blogger or social sharer, it’s a nice free tool.
Yes, did I mention that? It’s 100% free.
6. Mobile Apps & Browser
Benable has both an app (iOS, Android) and a “stupidly simple” browser interface.
I love this: copy the link I want to recommend while reading, paste it, add a blurb, done.
I don’t have time for complex plugins or fiddly CMSes. Benable gets out of your way.
How I Use Benable (My System)
I use Benable in two ways:
- Publicly: As a “resource list” for recommendations. Where to find my favorite tools, the tech behind my workflow, and stuff like that.
- Privately: As a personal curation tool, especially for stuff my kids ask about repeatedly or for links I want to revisit myself.
Here’s my live page if you want a peek: benable.com/burk
The Bottom Line
If you create even one list a month, Benable is worth it.
It doesn’t lock you into a platform, doesn’t require you to be loud or salesy if you don’t want to, and keeps your lists organized, public or private.
Plus, the affiliate layer is handled for you, so you can focus on genuine recommendations, not endless signup forms.
I’d say, give it a try. Start with just one list. See what happens.
And (perhaps most importantly), share what you actually use, not just what pays the most.