How to Create Multiple Substack Newsletters (Under One Account)

Newsletters are bigger than ever.

Platforms like Substack, Beehiiv, and Kit are thriving, and their popularity is inspiring thousands of writers to start newsletters every day.

For some people, though, one newsletter isn’t enough.

They’re starting multiple newsletters to explore different ideas and formats.

Here’s why:

• Different topics: Some writers cover a variety of subjects that don’t fit under one newsletter.

• Format and length: A mix of short updates and in-depth pieces might call for separate newsletters.

• For fun: Some people just enjoy creating and experimenting with new projects.

It’s a great way to expand your creativity, and platforms like Substack make it easier than ever to manage multiple newsletters from one account.

Setting Up Multiple Newsletters on Substack

Over the years, Substack has grown beyond a simple newsletter platform. Now, it supports features like chat, cross-posting, Notes, podcasts, videos, and more. While this adds flexibility, it can feel a bit overwhelming if you’re new.

So, here’s a quick start guide:

Step 1: Create Your Substack Profile

Start by signing up for a Substack profile. Head to Substack’s homepage, click the orange “Sign up” button, and follow the steps to create your account.

At this stage, you’re a reader, not a writer—you can subscribe to newsletters but don’t have your own publication yet. Your profile will be at: www.substack.com/@yourname.

Step 2: Create a Publication

To start writing, you’ll need to create a publication (your newsletter). On the Substack homepage, click “Start writing.” If you’re already signed in, go to your profile menu in the top-right corner, click “Settings,” scroll to “Publications,” and choose “Create publication.”

From here, you can name your publication, set up a subdomain, and customize its design.

Step 3: Launch Multiple Publications

If you want more than one newsletter, just repeat the steps:

1. Go to the “Settings” page.

2. Scroll to “Publications.”

3. Click “Create publication.”

Each publication will have its own subscribers, design, and content. They function independently, so subscribers won’t automatically overlap.

Step 4: Manage Multiple Newsletters

Your account can house multiple publications, each with its own name, logo, subscriber list, and archives.

For example, you could run one newsletter about tech trends, another about personal essays, and a third about recipes—all under one profile.

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Managing Sections Within One Newsletter

If you want to keep everything under one newsletter but cover multiple topics, Substack has a feature called Sections. This lets you organize different topics into distinct segments for the same audience.

Setting up sections is a bigger topic, so I’ve covered it separately. You can find that guide here.

The Bottom Line

Running multiple newsletters makes sense if you want to explore different topics or formats without confusing your audience.

Substack lets you create multiple publications under a single account, so there’s no need to juggle separate logins.

If you’re itching to branch out, give it a shot.